About East Asia Super League

Established in 2016, East Asia Super League (EASL) has developed rapidly to become the premier regional league for professional basketball clubs in East Asia. EASL’s mission is to create the premier basketball competition and entertainment experience in East Asia; while elevating the sport in the region.


In August 2020, FIBA, the world governing body for the sport of basketball, granted exclusive recognition and support through a 10-year formal agreement for EASL to launch and operate a new regional championship for professional basketball clubs in East Asia and the Philippines.


The new East Asia Super League competition is scheduled to tip off October 2021, matching the top eight teams from greater China, Japan, Korea and the Philippines against each other in a home-and-away group stage, culminating February 2022 with a Final Four showdown to determine the regional champion.


In the meantime, fans around the world can visit EASL’s three new digital series, BALLERIFIC, Full-Court Press and Fresh in Macau.


EASL has held four successful pre-season tournaments over the past three years, featuring elite club teams from the top leagues in Asia, including: CBA (China), B.LEAGUE (Japan), KBL (South Korea), PBA (Philippines), and SBL (Chinese Taipei). EASL’s week-long The Terrific 12 tournament held in Macao in September 2019 featured thrilling basketball competition between a dozen of East Asia’s top teams, attracting both sellout live audiences and more than 117 million viewers worldwide.

EASL Core Values

“The Best of the Best”

Bringing together the best clubs from best leagues for entertaining, exciting hoops competition, with best-in-class production values and event operations.

“The Hub” of Pro Basketball in East Asia

EASL produces and aggregates on-court and off-court basketball content from across East Asia year-round, providing the “go-to” for both avid and casual fans, and leading marketers seeking to connect with target consumers via branded content, either in specific markets or region wide.

“Terrific Together”

More than just our tagline, EASL is committed to bringing together stakeholders from around the region through our engaging event and content platforms, creating exceptional value for participants, fans, and business partners.

By creating a unified platform for intra-regional competition, we strengthen our partner leagues, and elevate basketball in the region.

EASL moreover believes firmly in collaboration with all our partners, offering a high degree of flexibility (particularly in these challenging times) to build mutually beneficial relationships.

Our team

EASL LEADERSHIP TEAM

MATT BEYER
CO-FOUNDER & CEO

As EASL CEO, Matt Beyer leads all operations, strategy, international league relationships and in-house structure. Prior to co-founding EASL, the Wisconsin native founded ATLIUS, the largest Chinese Basketball Association player agency, was the only foreigner to receive a Chinese Sports Agent Certification and worked in PR and government relationships in Beijing. He is also the President of the University of Wisconsin Alumni Association in Beijing and is fluent in Mandarin.

HENRY KERINS
CO-FOUNDER & CFO

As EASL CFO, Henry Kerins is responsible for all funding efforts, including finance, investor relations, vendor management and company administration. Before co-founding EASL, Kerins worked as an advisor at Asia Group, as an Associate and Special Assistant to CEO at J.P. Morgan Asia, and as an Anchorman at Hong Kong Satellite Television. Kerins grew up in Hong Kong and attended university in Beijing. He is fluent in Mandarin.

MARK FISCHER
CCO

As EASL CCO, Mark Fischer is tasked with all marketing and commercial initiatives, such as media, sponsorship and merchandise relationships. Prior to working at EASL, Fischer was the CEO of Eastbridge Sports Management, the Managing Director of UFC Asia, and in senior management for NBA Asia for 12 years. Fischer earned his Bachelor of Arts degree from the University of Michigan and his Master of Public Administration from Harvard University. He is proficient in Mandarin.

Contact Us

Our Location

location-of-asia-league

East Asia Super League has offices in Hong Kong, Macau, Manila, Seoul, Shanghai, Chinese Taipei and Tokyo.