TT12

EASL appoints Mark Fischer as chief commercial officer

10/06/2020
4 minutes read

East Asia Super League appoints Mark Fischer as chief commercial officer

Hong Kong – 8 June 2020

The East Asia Super League (EASL), the premier regional competition for professional basketball clubs in East Asia, has appointed Asia sports industry veteran Mark Fischer as Chief Commercial Officer. Fischer will be responsible for driving the league’s marketing partnerships, media distribution, and other commercial revenue streams in this newly created role.

“Mark Fischer brings a wealth of exceptionally relevant experience to our organization,” said Matt Beyer, EASL CEO. “With our upcoming Terrific 12 tournament in Macao this September, home-and-away league formally launching in Fall 2021, and our new digital content series launching meanwhile, now is the perfect time to add an executive with Mark’s outstanding track record of success in building, marketing, and commercializing sports properties in Asia.

“Mark’s leadership of our marketing, media, and other licensing partnerships will provide an essential growth component as we expand our audience to hundreds of millions of basketball fans regionally and globally in coming years.”

Fischer has enjoyed more than two decades of building successful sports properties in greater China and other key markets in Asia. As the first Managing Director of the National Basketball Association’s China operations, he led NBA China from a 2-person startup in 2003 to a valuation of $2.3 billion in 2008. He had previously served as General Manager of NBA Taiwan and as head of NBA Asia’s sponsorship and events business based out of Hong Kong.

Later as MD Asia for the Ultimate Fighting Championship (UFC) from 2010 to 2014, Fischer established operations and staged the MMA organization’s first six events in the region, while growing audience and revenue numbers each more than 10-fold. He joins EASL after serving as CEO of Shanghai-based sports marketing advisory Eastbridge Sports Management, as well as founding partner of mixed-reality family sports center Playmaker Kids Limited.

Said Fischer: “Matt Beyer, along with co-founder Henry Kerins and their team, have established an inspiring vision to create the leading professional basketball competition platform in this region. Their innovative league model and commitment to quality put EASL in a great position for long-term success in Asia’s dynamic sports landscape. I am thrilled by the opportunity to play a key role in the growth of this fast-rising basketball property.”

Proficient in Mandarin, Fischer holds a Master’s in Public Administration from Harvard’s Kennedy School of Government, and a BA in History from the University of Michigan.

ABOUT EAST ASIA SUPER LEAGUE

East Asia Super League is Asia’s offseason competition platform for club basketball. Our mission is to raise the level of basketball in Asia through the delivery of high-level club to club basketball tournaments, featuring teams from the top leagues in Asia: CBA (China), B.LEAGUE. (Japan), KBL (South Korea), PBA (the Philippines).

Since 2017, East Asia Super League has determined to create the most popular and authoritative club basketball competition across East Asia and has hosted three international basketball tournaments in the Macau Special Administrative Region including Super 8 in 2017, Summer Super 8 and The Terrific 12 in 2018.

East Asia Super League events in 2017 and 2018 were broadcasted on 39 different broadcasting and streaming media platforms in 49 countries on five continents.

The Terrific 12 tournament in 2018 attracted over 37 million viewers while garnering over 3 thousand published articles and news pieces across East Asia. The number of viewers for the 2018 The Terrific 12 tournament was a 50% increase from the previous EASL tournament, the 2018 Summer Super 8.

EASL anticipates viewership to continue an aggressive upward trend during the upcoming The Terrific 12 tournament, which is taking place in September of 2019. EASL projects viewership for the upcoming tournament to eclipse 70 million viewers.

In 2020, the COVID-19 has struck the entire sports industry, including EASL, but that didn’t stop us. We turned this crisis into opportunities and CONTENT 2020 was born. The concept is to provide premium contents about EASL, it includes the live streaming show—Terrific Together, the recorded show—Ballerific and other mini-series, which will be published on our social media platforms in June. The estimated views of each episode would be over 1 million. Stay tuned to our shows and stay healthy!